FittBite Episode 288: Why You’re Addicted to Buying Gym Clothes (And How Brands Control You)

In today's FittBite, we break down why you're addicted to buying gym clothes and how brands use consumer psychology to influence your decisions.

Most purchases aren’t based on logic, they’re driven by emotion. From identity and aspiration to social proof and scarcity, brands like Gymshark, Alphalete, and YoungLA have mastered the art of selling more than just apparel. They create movements, build loyalty, and drive urgency, all through strategic branding and marketing tactics.

If you're launching a sportswear brand, understanding these psychological triggers can give you a massive edge. 

Tune in to learn how to apply these strategies and make your brand stand out.

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