In today's FittBite, learn how to build an effective customer loyalty program that boosts repeat purchases without relying on discounts. You'll understand different loyalty structures (points-based, tier-based, referrals), choose th...

In today's FittBite, you'll get a clear, step-by-step guide on running highly profitable flash sales for your fashion or sportswear brand. Learn to set precise sales objectives, strategically select products, apply effective pricing...

In today's FittBite, discover why mastering traditional sales skills can elevate any fashion brand to a whole new level. While most fashion entrepreneurs focus primarily on design and branding, sales psychology is often overlooked despite its c...

In today's FittBite, I explain why you don’t need a fashion degree to build a successful brand. I cover essential skills such as clear vision, strategic planning, and an entrepreneurial mindset while discussing practical strategies ...

In today's FittBite, I’ll walk you through the top functional fabric finishes that every sportswear brand needs to know. I'll share actionable insights on moisture-wicking, temperature regulation, antibacterial finishes, durable wat...

In today's FittBite, I break down exactly how to define your ideal customer, a key step in growing a profitable sportswear brand. You'll learn how top brands like Gymshark and Lululemon have pinpointed their customers’ specific need...

In today's FittBite, I explain why smart innovation is key to earning premium prices in the sportswear market by focusing on improving functionality, engineering a better fit, and choosing advanced fabrics. The episode links clear s...

In today’s FittBite, we’re breaking down 10 lessons from Black Stretchy Pants, the book by founder Chip Wilson. From premium pricing to grassroots marketing, scarcity tactics, and retail strategy, these insights show how Lu...

In today’s FittBite, we’re taking you inside a seamless sportswear factory to break down what really goes into making these garments. Seamless sportswear isn’t just about aesthetics, it’s built using circular knitting machines that eliminate ex...

In today’s FittBite, we’re giving you the definitive guide to knitted fabrics. Understanding the difference between weft and warp knitting, fabric construction, and machine types is crucial for anyone working in sportswear and perfo...

Finding the right manufacturer can make or break your sportswear brand. In today’s episode, we break down exactly how to find a reliable sportswear manufacturer, without wasting time and money on the wrong ones. From online sourcing...

In today’s FittBite, we’re breaking down why most sports bras fail and what it takes to design one that actually works. We’ll cover six essential elements, from proper sizing to breathability and support, so you can create a product...

In today's FittBite, we break down why you're addicted to buying gym clothes and how brands use consumer psychology to influence your decisions.Most purchases aren’t based on logic, they’re driven by emotion. From identity and aspiration...

In today’s FittBite, we’re breaking down the most common tech pack mistakes that lead to delays, incorrect samples, and added costs. From unclear instructions to missing key details, these mistakes can slow down production and affec...

In today’s FittBite, we break down the factors that make sportswear brands truly stand out.We’ll explore how brands like Nike and Lululemon excel in areas like design, storytelling, and customer engagement. If you’re looking ...

In today’s FittBite, we highlight the key distinctions between cheap and expensive sportswear.We explain the differences in fabric quality, stitching, and design features that influence performance and durability. You’ll also learn essen...

In Today’s FittBite, we explore the innovative process behind seamless sportswear, specifically how seamless knitted garments are made using circular knitting machines.This method enables the integration of targeted compression zones wit...

In today's FittBite, we explain how Liquid Lycra is revolutionizing compression garments.  Learn how this innovation eliminates the need for bulky seams and panels, while offering precise support exactly where it's needed, mak...

In today’s FittBite, we explore how the world of men’s gymwear is evolving, with new trends shaping what consumers expect from their activewear. We discuss how fitness events are influencing product design, focusing on multipurpose...

In today's FittBite, we highlight the evolution of men’s activewear for A/W 26/27. With versatility and innovation leading the way, we explore the use of natural materials, performance-focused designs, and updates to essential piec...

In today's FittBite, we uncover the essentials of perfecting product photography for e-commerce apparel brands. Learn how to capture high-quality images that build trust, reduce returns, and increase conversions. Tune ...

In today's FittBite, we uncover the essentials of perfecting product photography for e-commerce apparel brands. Learn how to capture high-quality images that build trust, reduce returns, and increase conversions. Tune ...

In today’s FittBite, I’ll share insights on how to find your target audience, develop your product line, and build a strong brand identity that resonates with your customers. I’ll also walk you through key marketing strategies that will set you...

In today’s FittBite, we’re exploring how sports brands use smart tactics to encourage you to spend more. It’s all about strategies like upselling, bundling, and scarcity.I’ll explain how limited-time promotions, free shipping thresholds,...

In today’s FittBite, I share the 10 key rules that top brands like ASRV, Alphalete, and Gymshark use to stay ahead. These brands focus on creating functional products with moisture-wicking fabrics and prioritize comfort through seam...