FittBite Episode 293: 10 Game-Changing Lessons I Learned from Black Stretchy Pants—The Story of Lululemon

In today’s FittBite, we’re breaking down 10 lessons from Black Stretchy Pants, the book by founder Chip Wilson. 

From premium pricing to grassroots marketing, scarcity tactics, and retail strategy, these insights show how Lululemon changed the industry. 

Tune in to see how these lessons can help your brand.

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