
The FittDesign Podcast
Concise and comprehensive snippets of the FittDesign, fashion design, product sourcing and e-commerce growth content that you love.
The FittDesign Podcast
FittBite Episode 295: How to Pinpoint Your Ideal Customer and Charge More For your Products
In today's FittBite, I break down exactly how to define your ideal customer, a key step in growing a profitable sportswear brand.
You'll learn how top brands like Gymshark and Lululemon have pinpointed their customers’ specific needs, frustrations, and lifestyles, allowing them to create targeted products, precise marketing, and charge premium prices.
Tune in to discover how crafting a detailed customer avatar can directly improve your product design, brand strategy, and overall market positioning.
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