The FittDesign Podcast
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The FittDesign Podcast
FittBite Episode 264: The Differentiation Illusion, Why “Better Quality” Is Not a Brand Position
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Most brands rely on quality claims to stand out, but customers rarely choose based on that alone. This episode breaks down what real differentiation looks like, and how positioning is built through identity, relevance, and clear product intent.
Tune in to understand what drives brand preference.
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